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Decoding Opportunity Identification: Strategies for mastering your Innovation Portfolio

In today’s dynamic business landscape, the ability to identify strategic opportunities is paramount to driving growth and staying competitive. Join us for a discussion as we decode the intricacies of Opportunity Discovery and provide strategies to help you master your Innovation Portfolio. Leah Welsch, Head of Strategic Innovation at L Marks, will be joined by a distinguished panel of industry experts, including Doug White of Dow Chemical, Nazeer Bhore from ExxonMobil, and Mark Donovan of Nestle Purina.

During this session, we will delve into the heart of Opportunity Discovery, addressing the following key questions: Why Is It Hard to Identify Strategic Opportunities? How Should You Approach Opportunity Discovery? What Are the Potential Sources of New Opportunities, and How Do You Evaluate Them? We’ll also delve into a real-world case study, discussing the power of “Mind of the Community” in uncovering fresh opportunities.

Key Takeaways:
– Gain a comprehensive understanding of the critical role your innovation portfolio plays in catalysing strategic growth and competitive advantage.
– Learn effective strategies to approach Opportunity Discovery with confidence.
– Discover potential sources of new opportunities and gain insights into their evaluation.


Leah Welsch


Head of strategic Innovation

Doug White


Former New Business
DOW Chemical

Nazeer Bhore


General Manager, Technology
Scouting & Venturing

Mark Donovan


Head of Digital & AI Strategy &
Ecosystem Development