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Peak raises $21M to help non tech companies make AI based decisions

Arsenal Innovation Lab Peak AI has closed a round of $21M after building technology that helps businesses, specifically retailers, consumer goods and manufacturing businesses make better, AI- based evaluations and decisions. Peak AI’s platform can help answer questions for businesses such as how much an item is to produce, where to ship it and how to manage stock better. Additionally, it can help companies with their marketing and advertising ultimately helping businesses figure out how to better target campaigns to their right audience. 

The Manchester based businesses is a data analytics-as-a-service company that allows businesses to grow using data and artificial intelligence. Founded in 2014, Peak identified its opportunity early on when non-tech enterprises were just starting to grasp how the concept of AI could apply to their businesses but felt it was out of their reach. 

Since the Arsenal Innovation Lab, Peak AI has worked with KFC, PepsiCo, ASOS, AO, Polypipe and many more.

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