Mind of the Community™
Powering Strategic Decisions with Collective Intelligence
WHAT IS MIND OF THE COMMUNITY ?
Mind of the Community™ is an innovative approach that enables organizations to explore and discover strategic opportunities by engaging with a diverse community beyond just the direct customers. It goes beyond traditional Voice of the Customer (VoC) methods to uncover insights that lead to the creation of new, game-changing ideas.
The Mind of the Community™ approach engages an extensive knowledge network of people to discover and access the 90% of knowledge that resides only in people’s heads – otherwise known as tacit knowledge – and uses that knowledge to gain insight into a domain. The knowledge network consists of organizations and people that make up the core Value Network as well as playing more of an Influence role.
Why consider Mind of the Community?
Mind of the Community™ for strategic innovation is the counterpart to Voice of the Customer for sustaining innovation. It aims to create an informed perspective on an opportunity or domain of interest by engaging and extracting insights from leading subject matter experts across the community.
- Unlock hidden knowledge: Mind of the Community™ taps into the 90% of knowledge that resides in people’s heads, uncovering insights that may not be found through traditional research methods.
- Competitive advantage: By gaining a proprietary understanding of a domain, organizations can uncover unique insights, identify potential partners, and stay ahead of the competition.
- It enables strategic decision-making: The synthesized insights and recommendations from Mind of the Community™ empower organizations to make informed and strategic decisions, supported by evidence gathered from engaged experts.
What are the benefits?
By adopting the Mind of the Community approach, organizations can:
- Gain a holistic understanding: MoC expands the scope of engagement to encompass the entire ecosystem, providing a diverse set of perspectives, opinions, beliefs, and knowledge. This broader view enables a deeper understanding of the underlying motivations and dynamics driving adoption.
- Uncover new opportunities: MoC is designed to address ambiguity and uncertainty inherent in strategic innovation. It facilitates the discovery of new experiences that customers and the organization cannot easily imagine today, pushing beyond the constraints imposed by current customers and opening doors to new possibilities.
- Overcome internal barriers: The internal community plays a vital role in pursuing and implementing strategic opportunities. MoC helps identify internal pockets of support and resistance, acknowledging and addressing the rational and emotional dynamics that can either propel or hinder innovation within the organization.
HOW DOES Mind of the Community WORK?
Mind of the Community™ follows a proven five-stage process to uncover expertise and insights. Unlike Voice of Customers, Mind of the Community focuses on engaging open-ended, exploratory dialogues centered around major themes related to unmet needs and potential solutions today and in the future of the domain. Rather than relying on predetermined questions and scripts, Mind of the Community embraces dynamic conversations that uncover unexpected paths and deep insights. It involves interactions with a broad ecosystem of influencers, both internal and external to the organization. It follows a proven five-stage process to uncover expertise and insights.
Mind of the Community™ follows a five-stage process:
Mind of the Community Core Outputs
The core outputs of the Mind of the Community™ process include:
- SME engagement notes: Comprehensive notes capturing the insights and perspectives shared by subject matter experts during the engagements.
- Ecosystem and value chain maps: Visual representations of the domain’s ecosystem, showcasing key entities, their relationships, and the dynamics of value creation.
- Synthesis of insights: A synthesized compilation of the gathered evidence, including corroborating and contradictory information, unmet needs, and potential opportunities within the domain.
- Final report with recommended path forward: A comprehensive report presenting the findings, recommendations, and a strategic path forward based on the insights gained from the Mind of the Community™ research.
Get in touch
Get in touch with us to discuss Mind of the Community opportunities for your company.
CONTACT US TODAY