Life Moments and Virgin Money support first time home buyers

In December 2020, one year on from the Places for People Innovation Lab, London-based startup Life Moments partnered with Virgin Money to simplify the home purchase process and help first time buyers on to the property ladder.

With the Home Buying Coach app, prospective buyers can easily calculate how much money they can afford to put towards buying a property. The app similarly provides users with helpful insights from experts as well as digital coaching to guide them through the entire process. A “Coach Credits” scheme awards users for exploring the app’s various features, including, for example, reading relevant articles, which in turn leads to Virgin Money benefits and exclusive products.

For the team behind Life Moments, the launch of the Home Buying Coach app is an important milestone in their journey towards creating a fairer society and empowering people to make use of data to navigate key life events.

Ben Leonard, CEO and Co-founder of Life Moments, commented:

“In these difficult times it is so encouraging to see Virgin Money further invest in the Home Buying Coach to help and support more first-time buyers. The speed at which the app has compelled over 10,000 people to download it is a testament to the need and also the Virgin Money brand reach.”