Gymshark partners with L Marks to launch the Gymshark Innovation Lab
Innovators and startups get the opportunity to pilot their concepts and visions in a new ten-week immersive programme.
London, UK, 25th November 2024 – Gymshark, the fitness community and apparel brand, is today launching its inaugural innovation programme, the Gymshark Innovation Lab, in partnership with corporate innovation specialist L Marks. The programme is all about uncovering game-changing solutions that bring real value to Gymshark and our community. As part of the partnership, Gymshark is inviting startups and innovators to bring their concepts to the Gymshark Innovation Lab, to help them bring these visions to life and become potential partners.
The Gymshark Innovation Lab will seek to unearth transformative solutions that enhance product performance and sustainability, optimize supply chain management and unlock pioneering innovations in robotics.
For innovative startups, working with Gymshark offers a unique opportunity to accelerate their growth by collaborating with one of the fastest-growing fitness clothing brands in the UK and a globally recognised brand.
“We’re constantly striving to get the best possible product into the hands of a community obsessed with the gym. It certainly helps that we share that obsession, but we also know there are so many startups and innovators out there with the same passion. The launch of the Gymshark Innovation Lab will hopefully open doors to them to help showcase their incredible ideas. I can’t wait to see what this brings.”
Laurent Madelaine, Chief Product & Supply Chain Officer, Gymshark
L Marks will scout and identify businesses to apply for a unique opportunity to take their innovative ideas to the next level. The Gymshark Innovation Lab will be a ten-week immersive programme, and selected suppliers will receive mentorship from experienced business leaders, gain insights from industry experts, and have the chance to pilot their solutions at Gymshark. The aim of this programme is to help these innovators bring their visions to life and grow their businesses with the backing of one of the most exciting British businesses in existence.
Applications open at 09:00 am on the 25th of November 2024, and Gymshark is seeking solutions in the following areas:
- The best gym clothing for our people and planet: We’re looking for innovations in materials to elevate our gym clothing and accessories game – focusing on durability, comfort and adaptability – including sustainable material solutions that support and strengthen our goals for our planet and its people. All while, at the same time, ensuring the clothing we put on their backs is of the highest quality. We’re also aiming to strengthen customer experience with advanced sizing solutions to help give people one less thing to think about when it comes to the gym.
- From supply chain to squat rack, faster: To keep up with – and even get ahead of – growing demand, we’re looking to improve our supply chain. The goal is innovations that deliver insights and predictions to strengthen decision-making across our supply chain. We’re looking at technologies like advanced sales forecasting and predictive analytics to help us, as well as solutions that optimise the agility, efficiency and scalability of our DC spaces
- Heavy-lifting and time-saving robotics: Robotic technology can help us take huge steps forward in fulfilment operations. We’re looking for cutting-edge advancements in robotic solutions and autonomous technology to help us do just that. Anything that can help us drive efficiencies, enhance scalability and support long-term growth will help us build a more agile logistics network for our future. And we want to hear about it.
- Surprise us: We’re always open to listening, learning and growing. So if you’ve got any solution that can help us change the game for our customers, surprise us
Gymshark is now on the search for innovative suppliers, start-ups, and scale-ups that could address one of the key categories that are being targeted in this process.
“We’re delighted to collaborate with Gymshark on this Innovation Lab. Gymshark’s dedication to delivering high-quality products drives its continuous pursuit of innovation and improved value for its customers. This partnership opens up significant opportunities for startups and scaleups to trial and implement their solutions in the sector. The areas of focus selected for this lab will bring a great range of companies with solutions from sustainable materials to robotics. We’re excited to see the impactful results that will come from this collaboration”.
Daniel Saunders, Chief Executive Officer, L Marks
To apply, please click here.
Applications will close on 2nd February 2025. Those who are selected will begin the process in 2025, facilitated by corporate innovation specialist, L Marks.
Further information on Gymshark Innovation Lab and how to apply can be found on the website.