We speak about startups and corporates as though their paradoxically different. They’re rivals, each possessing qualities that make them ‘better’ than the other.

The funny thing is, each of their weaknesses are each others strengths so, really, it’s bizarre this universally acknowledged clash still exists.

Think about this: What if it didn’t exist? What if we fused these forces together? 

That’s what we like to think about. We like to imagine an ecosystem where startup businesses can thrive under the direction and mentorship of corporate giants. An environment where corporate businesses aren’t afraid, or embarrassed to seek help from agile, creatively brilliant minds.

I think about this because I know what can happen when this alliance blossoms.

It’s (finally) time to embrace our differences, to forget the friction and reconcile. To collaborate, not compete.

Because, when it boils down to it; startups crave corporate support and recognition, and corporates desire innovation because they’re intrigued by the unknown.

If you’re a corporate business spending every day with fingers in your ears, ignoring the glaring eventuality of disruption, it’s time to stop. You’re systematically cutting your own lifespan.

If you’re a startup feeling frustrated by rejection, and wanting to get your foot in the door, you’re in the right place.

This is a mutually beneficial partnership.

So, now what do we do? Isn’t it obvious? We disrupt markets together.