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Gaia, Lloyd’s Lab alumni raise $20M

Gaia has closed a round of $20M (£14.75 million) to launch their revolutionary IVF product which they developed from an initial idea through the Lloyd’s lab in partnership with L Marks. 

Only one in seven people in the UK and US are able to access IVF treatments as  it remains widely unaffordable. With their product, the London based startup aims at helping those taking on the fertility journey by predicting the number of rounds of IVF a couple might need as well as offering mental and emotional support. 

Whilst taking part in the programme, Gaia focused on getting validity from the insurance industry as well as testing their product proposition. The insurance mentors were able to help Gaia build a full conduct plan – a way to work with customers that took account of their situation, and which would not disadvantage their hopes and vulnerabilities. Ultimately by the end of their time in the Lab, the product was close to being finalised. Gaia moved seamlessly from working with mentors in the Lab to partnering with them commercially. 

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