I Like That
I Like That provides a complete, on-demand retail experience allowing people to make purchases directly from international media sites, providing a revenue stream for publishers as well as retailers. Connecting international publishers with online retailers in sports, fashion and beyond, it allows consumers to buy the products they see in images online straight away, without having to navigate to retailers’ e-commerce stores. The secure transaction happens through the retailer’s payment gateway on the publisher’s site, keeping the reader in the moment.